Football & Fashion: Teammates or Opponents?
With every passing year, footballers are becoming richer and more recognizable on the pitch. However there’s a new generation of players that are becoming cultural icons beyond the game, and fashion brands are signing them on in order to reach young consumers and build
brand cachet. And as a result of this phenomenon: the worlds of football & fashion have arguably never been closer than they are today. They’ve become reliable teammates.
November 7, 2022